Read about some of the most exciting new occurrences in Miami in our OPTIMAR Observer.



    Turnberry Isle’s Miami Has Renovations Underway



    Turnberry Associates announced the 300-acre Aventura resort will be rebranded as a JW Marriott upon completion of the renovation, which will include a new 16-story building designated for meeting space that was designed by Nichols, Brosch, Wurst, Wolfe and Associates.


    Among the facilities to be upgraded are the main lobby and front drive. The resort, which includes two golf courses, restaurants, a hotel, and other facilities, plans to remain open throughout construction.





    Heat’s Udonis Haslem Involved In Partnership With MiamiCentral



    MiamiCentral, the expansive downtown development featuring Central Fare, the city’s first food hall experience, innovative retail shops, 800-plus Park-Line rental residences, uniquely connected urban offices and a major transit hub providing both local and multi-city transit options, recently announced the additions of Einstein Bros. Bagels and Starbucks to its lifestyle retail promenade.

    With office, retail, dining, entertainment, residences and Brightline, MiamiCentral is set to transform downtown’s urban landscape, connecting people with the places and things they love.





    Brickell Fashion Market – #1 Fashion Market In Town



    This event features a fashion expo concept with national and international entrepreneurs, designers and boutiques. The objective is to provide a platform where up coming fashion designers, Makeup Artists (MUA) and independently owned boutiques can confidently and artistically present their skills and designs to public consumers.


    The event will be marketed to Miami’s trendsetting, fashion conscious and style savvy consumers using various media and social outlets such as Facebook, Twitter, Instagram, advertising, and many more.




    Dadeland Mall Debuts Self Parking Powered By Smartphone App



    Dadeland Mall is the first Florida Simon Property to implement the emerging technology, in which shoppers can reserve a prime parking spot when they need it directly from their smartphones. MyPark’s app and intelligent connected reservation unit enables consumers to locate and reserve a prime parking spot in the best locations close to where they want to be at the mall. The solution eliminates the time and effort exerted driving up and down the parking aisles in search of an ideal spot near a desired mall entrance.




    Featured Restaurant: Earl’s at Dadeland Mall



    The tradition of Earls is centred on dishes that make people want to come back for more: house-made sauces, locally-sourced ingredients, and now, innovative chef-led experiments that are getting the industry’s attention through the Earls Chef Collective.