Read about some of the most exciting new occurrences in Miami in our OPTIMAR Observer.


    Get Ready For Miami Fashion Week 2017


    The new owners of Miami Fashion Week have a theory: Rather than try to make Miami something it’s not — a fashion destination that rivals New York or Milan — the event should capitalize on the city’s vacation allure and position itself as the go-to for resort collection buyers for its 2017 run, which will kick off Wednesday, May 31, at the Saks Fifth Avenue in Brickell City Centre and run through June 4 at various venues around town. Perhaps most important, 2017’s Miami Fashion Week has drawn attention from the fashion world’s most notable group. The Council of Fashion Designers of America (CFDA) has officially added Miami Fashion Week to its annual calendar, highlighting the importance of the show for contemporary retail buyers across the globe. For ticket prices and event informaiton, visit



    Shakira Shocks Wynwood Yard Locals


    You already knew her hips don’t lie, but did you know she can keep a secret? Shakira surprised Miami fans with a two-song pop-up set at The Wynwood Yard last night in celebration of the release of her new album El Dorado, which was released on May 26th. Hundreds of people packed into the open-air bar Wynwood Yards after learning about the surprise event on social media. The time of the show wasn’t announced and some waited hours Friday night for the Grammy-winning singer to appear. By the time she hit the stage, there were about 1,200 people at the venue, according to Robyn Baltuch, director of events at The Wynwood Yard, with a couple of hundred huddled around the stage trying to get a peek at Shakira over outstretched arms. Click here to watch a video recap of Shakira’s performance.



    Bark At The Park With The Miami Marlin’s


    The furriest ballgame in the Major Leagues is back for another fabulous “Bark at the Park” event at Miami Marlin’s Park on June 3. You and your four-legged companion(s) are invited to watch the Miami Marlins take on the Arizona Diamondbacks for a ballgame like no other. Starting at 4:10 p.m., the whole family can enjoy peanuts and Cracker Jacks surrounded by canine companions of all ages, breeds and sizes. Proceeds from all dog tickets go back to helping the dogs, cats, puppies and kittens at the Humane Society of Greater Miami. Visit to secure your tickets today.



    “Raintertainment” On Lincoln Road


    If you’re strolling along Lincoln Road in Miami Beach this summer and the skies decide to open, as they typically do around this time of year, you may want to look down before hauling tail for cover. Running from May through July on South Beach’s iconic street of shops and restaurants is a Raining Poetry Activation dubbed “Raintertainment,” where poem verses and accompanying graphics will only become visible when it rains (or if you spill your mojito). So while rain is usually a pedestrian’s enemy that won’t entirely be the case this summer, so long as you glance down.



    Featured Restaurant Of The Week: Estefan Kitchen


    Emilio and Gloria Estefan bring a new concept for sophisticated Cuban cuisine and live music to the Miami Design District’s Palm Court. Opening in early March, this new restaurant is located in the Design District’s Palm Court, surrounded by some of the world’s most exclusive retailers. The eatery boasts a spacious dining room and two large U-shaped bars (one indoor and one outdoor), while next door is the casual grab-and-go Estefan Café. The don of the Design District, Craig Robins, beckoned the Estefans more than a year ago to open a high-end Cuban concept in the neighborhood, and they eagerly obliged. Since early April, Emilio has produced a free outdoor concert series in Palm Court on Fridays. For more information on Estefan Kitchen, log onto their website